In advertising, companies like Amazon, Google, and Meta are telling advertisers to use AI tools for creating ads. They say it's cost-effective and highly targeted. Some brands are now paying for ads featuring AI-generated virtual influencers—fake characters that cost less.
Human influencers are worried about losing income to these digital influencers. A Barcelona-based agency accidentally created a popular AI influencer named Aitana. The advertising industry likes AI because it can make inauthentic content, matching the industry's nature.
For instance, a Meta case study shows that an H&M ad with a virtual influencer called Kuki resulted in more people remembering the ad and lower costs. Virtual influencers, like Kuki and Aitana, might not replace human influencers but serve as a new way to boost ad performance metrics.
Key Points!
✴️ AI in Advertising: Amazon, Google, and Meta are pushing advertisers to use AI tools for creating ads, promising better performance, lower costs, and precise targeting.
✴️ Virtual Influencers: Brands are now paying for ads featuring AI-generated virtual influencers, synthetic characters created using artificial intelligence. This trend raises concerns among human influencers about potential income loss.
✴️ Performance Metrics: Meta's case study shows that an H&M ad campaign with a virtual influencer resulted in an 11x increase in ad recall and a 91% decrease in the cost per person recalling the ad.
Source:
www.netwem.com
